Can you see how, by positioning ourselves in front of the trends, we are able to
market to many more potential customers than if we begin marketing to people
at the end of the trends?

The great news is that if we can predict what the Baby Boomers want now
we stand to make a huge fortune.  Baby Boomers are beginning to face
retirement.  They are very concerned about their health and well-being.

Today the greatest economic opportunity is to provide products and services that
allow people to improve their financial situation and their well-being.  Although
these industries are being led by the Baby Boomers, people of all ages are part
of the huge market forces driving these trends.  


2   Have Unique Consumable Products or Services
If our product or service is not unique we compete on price and convenience.
If our product or service is not consumable we are out of business until we find
our next customer.  Success in business requires unique and consumable
products so that people come to us to purchase on repeat occasions.


3   Use Leverage – Have People at Work
Would you rather earn from 1% of 100 people’s efforts or from 100% of your
own efforts?
This illustration shows a Traditional Business Organization: